• Introduction

    Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email and their websites to connect with current and prospective customers. This can also be referred as ‘online marketing’, ‘internet marketing’ or ‘web marketing’. In simple terms, any form of marketing that exists online is called as Digital Marketing.
    Digital Marketing process broadly involves the following steps:

    • Research
    • Plan and Strategize
    • Implement
    • Measure and Audit
    • Optimize

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  • Search Engine Optimization (SEO) is a technique that helps in increasing the visibility, rankings an...
  • Social media marketing is the use of social media platforms and websites to...

  • Pay-per-click is an internet advertising model used to drive traffic to websites, in which an advert...

  • Email marketing is the act of sending a commercial message, typically to a group of people, using em...

  • Content marketing is a form of marketing focused on creating, publishing, and distributing content f...